If there’s one thing I’ve learned in my years of doing marketing and running a business in, it’s this—people don’t like being sold to, but they love to buy.
Think about it. How many times have you seen an ad that screams “BUY NOW!!! LIMITED OFFER!!!” and just scrolled past? Exactly. People, especially on social media, don’t want to be bombarded with sales posts every day. They want content that speaks to them, entertains them, or solves a problem.
So, how do I sell my vintage furniture without making my followers feel like they’re being pressured? I’ll share my personal strategy.
1. I Tell Stories, Not Just Prices
Instead of just posting a chair and writing “150,000 DM for purchase,” I give my audience a reason to connect with the piece. For example:
👉 Instead of: “Vintage wooden chair, perfect for your living room. Price: 150,000.”
💡 I say: “Imagine coming home after a long day, sinking into this handcrafted wooden chair with a cup of tea. That’s the comfort this vintage beauty brings. Who else loves a cozy corner? 🏡✨”
See the difference? One is transactional, the other is relatable and engaging.
2. I Make My Audience the Hero
Young people love showing off their beautiful homes, outfits, and lifestyles. So, I make my audience feel like the furniture I sell is part of their story.
✅ I feature customer photos—“See how Tolu styled her new vintage coffee table in her Lagos apartment. So classy!”
✅ I ask questions—“If you could design your dream home, would you go for vintage or modern?”
✅ I share testimonials—A simple screenshot of a happy customer’s message boosts credibility.
3. I Educate Before I Sell
Most people don’t wake up thinking, “I need a vintage cabinet today.” But if I teach them why vintage furniture is valuable, I create demand.
📌 I post hacks like:
- “How to Make Your Small Apartment Look Bigger with the Right Furniture”
- “5 Timeless Furniture Pieces That Never Go Out of Style”
- “Why Vintage Wood Lasts Longer Than Modern MDF”
After reading, they naturally start considering a purchase without me forcing it.
4. I Mix Sales with Fun & Culture
Not every post has to be about furniture! I add a touch of Nigerian humor, culture, and trends to keep my page engaging.
🎭 Sometimes, I post funny skits like:
“When NEPA takes light but you still have to arrange your showroom like a boss.” 😂
📍 I join trending topics—If people are talking about Japa culture, I might post:
“For those relocating, which one furniture piece are you carrying to Canada? 😆”
This way, my page doesn’t feel like an online market stall—it feels like a community.
5. I Use Subtle CTAs (Call to Action)
At the end of my posts, I invite engagement instead of just saying “DM to buy.”
❌ Wrong: “Price is 250,000. Order now!”
✅ Better: “This chair is still looking for its perfect home. Could it be yours? Let’s talk in the DMs.”
When people don’t feel pressured, they’re more likely to reach out.
Final Thoughts
Selling on social media is not about shouting “BUY FROM ME!” every day. It’s about building trust, educating, and making people feel something. Once you do that, the sales will come naturally.
Have you ever been convinced to buy something just from a good social media post? Let’s gist in the comments! 😃
